New Belgium Brewing LIFTED Snow Fest

Poster Design - Color Exploration - Collateral design

LIFTED Snow Fest is a celebration of community in skiing and snowboarding! How rad no? This rad poster is meant to include BIPIC folks who were usually left out of the winter sports as it is not accessible as some other recreational activities. The Poster is a not-to-80s retro ski culture. Hang loose bor? something like that!