THE LATINO COMMUNITY FOUNDATION OF COLORADO
FULL VISUAL UPDATE
The Latino Community Foundation of Colorado (LCFC) is a non-profit that aims to provide funding, programing and community to all Latinos across the state of Colorado
LCFC was a bright and growing organization with the need to update their visual identity and bring it into a more modern and bright place. A lot of the inspiration that came for this project came from the people that the LCFC was committed to serving. All Colorado Latinos.
The full visual update consisted of logo, color story, social media assets, and brand typography.
The update included an exploration into various logo options. We landed on a contemporary look that keeps the spirit and feel of the old logo with an updated modern look
BRIGHT AND COLORFUL LIKE COLORADO LATINOS
When looking at a new color palette the client wanted something bright and fresh. We landed on a color story that talks about the blue skies of Colorado. They embody the spread of the foundation across all corners of the state from the rocky mountains to the great plains.
